Chevy’s Greenwashed “Gas Friendly to Gas Free” Marketing Campaign

OK, we all know that all of the U.S. car manufacturers have made decision after decision that is leading to their own demise. First, the engineered obselescence of the 80’s and 90’s – you need to keep buying new cars if the one you bought was designed to fail, right?  Brilliant strategy.  Once they knocked that off and lost the faith of the U.S. consumer, they launched ad campaigns convincing a frightening number of us that big, powerful cars are what you need to be a rugged, manly American.  They even managed to get ridiculously unnecessary tax incentives passed for ginormous SUVs to sucker in more people.  Unfortunately for the American worker, they have continued to lag behind the rest of the world’s auto manufacturers and have yet to give us a reasonably sized hybrid or alternative fuel car with the exception of the Chrysler Sebring and Malibu (I don’t consider the Impala “reasonably sized”) 

Now Chevy has answered all of our environmental prayers by launching their new “Gas Friendly to Gas Free” marketing campaign.  This ridiculous attempt at greenwashing lists the following subjects:  Fuel Efficiency, E85 Ethanol, Hybrid, Electric, and Fuel Cell.  Let’s go through the list:   

#1:  Fuel Efficiency – although some chevy cars get decent gas mileage, they still don’t match up to most foreign offerings, with Toyota, Honda, Nissan, Minis, and VWs taking all of the top MPG spots.  Some improved technology has come out, limiting the use of cylinders when not needed, but this is mostly in huge vehicles.  Thanks for polishing our brass – love, the Titanic’s crew. 

#2:  E85 Ethanol – Once again, almost all of these Flex-fuel vehicles are massive SUVs.  Also, when was the last time you saw E85 at the pump in most of America?  This in addition to the fact that corn ethanol is THE WORST BIOFUEL available!  For every 1 gallon of fuel you put into the process you only get about 1.3 gallons of fuel out.  Corn requires large volumes of irrigation, fertilizer, and pesticides.  And don’t forget that you’re taking a needed food source to pour into your SUV – it just doesn’t make any sense at all.  Please feel guilty and picture a starving child while you pour what should be their corn into your fuel tank.    

#3:  Hybrid – What is their first hybrid?  A freakin’ Chevy Tahoe.  You have got to be kidding me.  This wasteful monstrosity gets a whopping 20-22 mpg, and although that’s good for an SUV, it’s downright horrendous for your most eco-friendly offering to date. Why not take your Aveo or Cobalt, which get 24/34 and 24/33 (city/hwy mpg) respectively, and make one of those into a hybrid to compete with the Prius or Civic hybrids? 

#4: Electric – Ahh. . . The much discussed Chevy Volt.  For one thing, didn’t you already make one of these that worked marvelously?  Oh right, the EV1.  They were repossessed and shredded (not even recycled or disassembled!).  Whoops!  The Volt is still vaporware to date (but to be fair, so is the much anticipated Tesla Roadster).  If/when it actually does come out, it might be a pretty sweet ride.    

#5:  Fuel Cell – Yet another concept that will probably never reach any one of us.  Can we please get some people with money and brains (Sir Branson, would you consider this as the next X-prize?) together to design a functional, reliable, long-lasting, non-toxic super battery/fuel cell/whatever?  All we need is a power source people – that’s all the hydrogen and fuel cell concepts are – glorified batteries.  I think that ultracapacitors might do it (still vaporware as well, though) – imagine driving your electric car for 250 miles or more and when you run low, plug in to a power station, swipe your card, and charge up in minutes!  Maybe if the oil companies would release some of those battery patents they’ve gobbled up, there would be one worth developing.   

Basically, I’m asking that nobody fall for this greenwashing campaign of Chevy’s.  Don’t buy an SUV just because it’s a hybrid or it’s Flex-fuel – don’t buy one, period!  If they really cared, they’d stop making Hummers, Tahoes, Escalades, and all of the other gas-guzzling compensation tools and make super-efficient, hybrid, alternative fuel (the forthcoming algae biodiesel or cellulosic ethanol), or electric work vehicles, people-movers, and small personal transportation vehicles.  Admittedly it would take a lot of chutspa for a major auto manufacturer to trim the fat and only concentrate on these types of vehicles.  Toyota is coming close with it’s goal to go all-hybrid, but that’s not enough.  If one of the American companies would step forward to this goal, it could be done, and it could be accomplished with American ingenuity and style and we could lead the world once again in transportation innovation.

Any takers?   

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9 Responses to “Chevy’s Greenwashed “Gas Friendly to Gas Free” Marketing Campaign”

  1. Cut fuel comsumption now ..
    i have written a blog on the following topics:)

  2. […] won’t come down on just Ford for being transparent, since Chevy is the “Gas freindly to gas free” marketing […]

  3. you have any other idea i mean when we run out of oil you will just start walking while i put some corn in my can.

  4. Other ideas, let’s see: cellulosic ethanol, methane from biodigesters or livestock manure, biodiesel from waste oil sources, improved battery technology, hydrogen or compressed air powered with energy from solar, wind, hydro, and other renewable sources. Oh yeah, don’t forget the bicycles and public transportation!

  5. Conan the Barbarian Says:

    Yes. This sorry joke of an attempt to retool their image came in a magazine I got recently. I’ve saved it as one of the most ridiculous and brazen examples of corporate propaganda I’ve ever seen, and enjoy showing it to my friends. The printing of it on conspicuously “recycled” paper and the “tree-hugger” image inside the front cover are especially amusing. Clearly, they assume everybody is stupid. Ethanol gets less mileage per gallon than gasoline. – It is not a solution by any stretch. Applying hybrid technology to an SUV is like pouring perfume on a pig. Hydrogen is more expensive to produce than ethanol and is highly unstable, and they have demonstrated that they are not interested in allowing electric vehicles to enter the market in any meaningful way. Considering that American automobile manufacturers could profit significantly from bringing real solutions to the marketplace and they have not; suggests to me that they are practicing something other than capitalism. If I were a shareholder, I’d find this troubling.

  6. […] This recent ad by Chevy falsely promotes their new line of hybrids as being “gas free”. Read more about their greenwashed campaign here. […]

  7. […] information: -Gas Friendly to Gas Free? -Your Environment: A Green Agenda (a little sarcastic but I’m not in the best mood right now […]

  8. Engaging information!! I will definitely visit soon!!

  9. […] information: -Gas Friendly to Gas Free? -Your Environment: A Green Agenda (a little sarcastic but I’m not in the best mood right now […]

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